I looked up Yelp’s mission statement and was surprised to see a simple “Our purpose: To connect people with great local businesses.” Every tech company these days has to revolutionize the way we do X, or disrupt such and such marketplace. I imagine if Yelp was a startup now, their goal might be to revolutionize the way people connect with local businesses. And with its success, we wouldn’t be surprised to see tech media reprinted PR releases about how the revolution is happening.

Of course, in the grand scheme of things, Yelp is something some people use sometimes, a few people use a lot, and a lot of people don’t use at all. It’s another option that I appreciate, but it hasn’t radically altered the way I shop and eat.

I dislike the arrogance and neomania. It feels false. (Or maybe it’s merely a distaste for revolutions coming from the Burkean in me, haha.)

Well, that’s all the time I have for now. I could go on and on. Instead, I’ll stop here. Time to eat breakfast and visit TIC. Good-bye.