Your bit of hilarious stupidity for today: “Hacking” the iTunes-Pepsi promo.
After all, I am The Agnoiologist. (Yes, capital The.)
Your bit of hilarious stupidity for today: “Hacking” the iTunes-Pepsi promo.
After all, I am The Agnoiologist. (Yes, capital The.)
Hmm… no, I disagree. It’s actually very CLEVER of Pepsi. It was the same thing last year when they first did it, and the so-called ‘hack’ was all over the internet within a few days of the promo. So, why are they doing it this way again?
Might not they be attracting people who don’t normally buy Pepsi (or even soda generically), but are very interested in music and free MP3s? In fact, they’ll go out of their way to find these bottles with free MP3s. Voila… a brand new market segment heretofore untapped — music lovers but not regular soda drinkers!
And if you buy Pepsi routinely anyway, you won’t really care about whether your bottle does or does not have a free MP3 under the cap. This way, Pepsi is actually expanding its market.
And for Apple? It’s all gravy. (Not that it has to expand its mindshare and brandname recognition, which is already utterly dominant.)