Campell’s Chunky: Tackling Hunger is just the kind of thing Jesus preached against. Jesus was against charity? No, Jesus was against turning charity into publicity events. Okay, I’m not religious, but you don’t have to be to see the inherent hypocrisy of this.
Take a look at their tagline: “Campbell’s® Chunky™ soup and the NFL™ are teaming up and Tackling Hunger!™” Really, can you have enough trademark symbols? This isn’t charity; it’s corporate whoring.
I find it hypocritical that so many football stars endorse Nike yet still believe they’re charitable by doing publicity stunts like this. Will you help more people by giving them some cans of soup that only last so long, or by helping people earn a living wage?