Do you really need to be a proper, trained marketing expert to figure out which words to use? Words not to use: middle class, working class, average people. These convey meanings of mediocrity. People don’t want to be mediocre. They also can convey a sense of class conflict. Many people don’t like to be aware of class conflict and think too much of communism. Words to use: real people. Real is more positive, and also portrays the upper class as phony. I need to think of more words to use and not use.

What’s the relevance of this? It relates to propaganda. I believe that to combat opposing propaganda, you must be successful with your own propaganda. Propaganda isn’t necessarily negative. That’s why I brought up the idea of ads in another entry. So, if I want to help the middle class, and the workers, I need to think of the correct words to use, those which would look more appealing in ads.